SEO Guide for Beginners – Step by Step

Search engines are the biggest source of getting traffic to your website. SEO (Search Engine Optimization) is very important if you want to get organic traffic to your website. There are number of tactics and strategies you can use to rank higher in search engines and thus increase the number of visitors to the website.

Use SEO friendly URL: Give the proper names to your posts and pages so that both humans and search engines can recognize content from the title.

Website structure: Make your website easy to use and browse, optimize for mobile devices and helpful for your users. If your visitors will like your site then do the search engines too.

Domain structure: Search engines consider www and non-www domain structure to two different website. Therefore it is very important to decide already at the starting point of the website about how your URL structure will be. Otherwise it can cost your website by losing search engine ranking.

Add Sitemap: It is a list of all the posts and pages on your website and make it easy for the search engines to find all the content on your site by locating this list. Sitemap can be in .html or .xml file format.

Google Search Console: It is a set of tools provided by Google to get the data and reports about how your content appear in search results, which pages are being visited or clicked and other useful details. These information can really help to improve the structure of your website and help to plan the future content strategy.

Optimize content for SEO: On-page SEO is crucial to get good results. You have to improve the title of pages/posts, optimize description according to your keywords.

Website Internal Links: To boost your page views and increase the time users spend on your website, you should create hyperlinks inside your posts and pages. It will help your website to get higher score and improve page authority on search engines.

Link Juice: It is the value passed from one page or site to another. This value is passed through hyperlinks. Search engines decide which pages are important and worth promoting. For good search rankings you need to get more link juice from other websites than you are giving away. By adding rel=”nofollow” into your external links at your website will help you to save link juice.

Optimize Images: To increase the speed of your website, optimize images by reducing their size. It will improve the loading speed of your website and thus your will get higher rank in search results. Descriptive titles and alt tags for images will also improve SEO results.

SEO is an ongoing process and needs patience from the website owner. However by implementing simple steps and continous efforts you can get good results in a short time.

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