How to Choose a Niche

The first step to start any affiliate business is to find the best or profitable niche. There are two basic things to consider while picking any niche. You can choose either:

– based on your Passion OR
– what you think will be most Profitable

The benefit for choosing niche based on your passion is that you dont have to work/research much as you already have some basic knowledge.

The other way is to find a popular niche for which people are ready to pay. However to find such a niche you have to research and find the most profitable one. Beginners often stuck in this process and become the victim of “analysis paralysis”.

Analysis paralysis where you will spend so much time researching and thinking about something, trying to find the PERFECT niche. The problem with that you never actually get anything done. You become completely paralyzed by indecision and overthinking. Don’t worry about picking the PERFECT one the first time, because you can always make a 2nd or 3rd choice once you learn the fundamentals.

There are lots of affiliate platforms where you can brainstorm and have some idea about the most profitable Niches. Few are listed below:

  • ShareASale: Physical products from most the big brands. It also includes digital products and softwares.
  • CJ Affiliate: Commission Junction is another affiliate network to promote all kinds of products.
  • Amazon Associates: It is the biggest affiliate platforms in the world. Here you can find all kinds of products both digital and physical.
  • Clickbank: The oldest, largest and the most reliable affiliate platform to promote digital products. “Gravity” filter can help you to find which ones are selling well and which aren’t.
  • JVzoo: Platform for promoting digital products with many hands-on tools for affiliates.
  • Impact: It is another affiliate platform to have a look.
  • Direct affiliate programs.

As an affiliate marketer you have to decide either you want to get the quick rewards of cutting-edge innovations and latest trends? Or would you rather focus on evergreen niche ideas that will bring you profit in the long-run?

Evergreen or timeless niches are Wealth, Health, Beauty and Relationships. These are however vast niches and if you try to promote any of those then you have to face a tough competition. The best way is to find sub-niches with low competiton.

Profitable niches are Software, Digital products, Makeup, Tech & Consumer products, Health & Apparel. Digital offerings, such as e-books or online training programs are highly profitable as an affiliate and allow you to earn 50-75 percent of the sale.

You can dig deep to find the history of your selected niche and can have some idea about how it performed during last few months or even years. Google Trends is agreat tool to see the historican data about any keyword. By looking at the resulted graph you can clearly see if the popularity of any niche is increasing or decreasing by comparing it with the past.

How many people are searching for your selected niche can also be helpful to make your decision easy about if your niche will be profitable or not. More people searching for it on Google means your niche is in high demand and profitable.

Affilo Tools is a great and easy to use set of tools for keyword research for affiliate marketers. You can see how many people are searching for any keyword, how high or low is competition and cost per click (CPC) ratio. In addition to keyword research, it provides some other tools like SEO and social media management.

Keywordtool is widely used for SEO and PPC keyword research. It gives multiple suggestions and generate long-tail keywords which can be helpful to improve your website position on search engines.

Ubersuggest is another awesome tool to get ideas for your SEO-friendly texts and posts. There is a great new feature where you can type in a competitor’s domain to get better keyword ideas. Ubersuggest allows you to get insight into the strategies that are working for others in your market.

SpyFu exposes the search marketing secret formula of your most successful competitors. Search for any domain and see every place they’ve shown up on Google: every keyword they’ve bought on Adwords, every organic rank, and every ad variation in the last 13 years.

Soovle help you to analyse search stats on Google, Wikipedia, YouTube, Amazon, Bing, Answers.com and several other platforms. It shows the most typed keywords in those platforms and gives you ideas about high-priority topics to cover in your affiliate marketing.

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